"The Business of Weddings" Mastermind Series May 14th through June 11th!

Weddings And Events Episodes

Let's chat about the wedding and events industry!
June 19, 2024

PARTYSLATE Co-Founder and CEO Julie Novack Chats Expanding Your Digital Footprint

Send us a Text Message. Welcome to another episode of Funktastic Chats Podcast! Today, we're diving into how PartySlate can transform your event business with its innovative digital tools and strategies. Whether you're an event professional specializing in luxury corporate events, weddings, galas, etc., this episode is packed with insights just for you. We explore how PartySlate helps event professionals build a robust digital presence, save time, and manage their portfolios effectively. Juli...
Guest: Julie Novack
June 13, 2024

I always say I went to the "School of Alan Berg"....

Send us a Text Message. Today's guest is none other than Alan Berg! He’s the author of seven books, and in our last episode in 2021, we talked extensively about his wisdom in the business of weddings. Some of his popular books include "Shut Up and Sell More Weddings and Events," "Why Are They Ghosting Me?" and his latest, "Stop Selling and Help Them Buy Weddings and Events." Alan speaks to thousands of entrepreneurs like myself and business professionals every year through webinars, live pres...
Guest: Alan Berg
June 4, 2024

Why You Should Treat Paid Ads Differently: Handling Cold Leads vs. Warm Leads from Referrals, with Wedding Advertising Expert, Mark Chapman

Send us a Text Message. Why are couples taking longer to book you? Is your website ready to convert a cold audience? Is it relates to gen Z couples, promotion oriented advertising is a thing of the past. This year couples are more attuned to what makes your brand totally different and unique with personality. We're talking about the power of retargeting leveraging Tik-Tok, Instagram, Meta, and Google to show your ads multiple times and in multiple places. Mark Chapman is the founder of The I D...
May 22, 2024

Wedding Biz Therapy with Terrica: From Local Planner to Global Mother Hustler

Send us a Text Message. One of my favorite things that makes Terrica different is that she speaks very plainly, so much so you'll think it's a therapy session or your favorite biz bestie. She embraces this role to help over 4000+ wedding pros scale their businesses. Terrica has spent the past eighteen years crafting exquisite weddings and events that captivate and inspire. Her exceptional talent has earned recognition in esteemed publications such as The Knot, Reader's Digest, Martha Stewart We...
Guest: Terrica
May 14, 2024

How to Stand Out in a Crowded Market with Heidi Thompson

Send us a Text Message. Stand out from your competition as the top choice for your ideal clients, no matter how much you charge and join Heidi's FREE LIVE CHALLENGE MAY 20TH! The Stand Out and Get Booked Challenge Today, we're here with Heidi Thompson. She's the bestselling author of "Clone Your Best Clients" and the founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. Heidi helps wedding professionals grow their businesses...
Feb. 24, 2023

Should You Offer A Photo Booth Add-On?

Hey, event pros! We're talking about the next generation of Open-Air Photobooths by a company called Photobooth Supply Company, otherwise known as PBSC. Should you buy a photobooth to offer as an add-on? How does this photobooth company give owners and entry to the photobooth business that they may not have gotten otherwise? How much should you invest? If you own a Salsa Booth, you most likely know my guest today, Simeon Weinraub! He's the owner of Jovial Events, specializing in Ba...
Feb. 18, 2023

Releventful in 6 minutes...3 months later

Hey, remember this episode?! How Releventful CRM Filled The Gap in The Event Industry. If you haven't had a chance to listen, or maybe you're currently using something like Dubsado, 17hats, Honeybook, or Active Campaign, you should seriously give that episode a listen! We recorded that episode 3 months ago now, and so I wanted to share my thoughts on Releventful 3 months later. One might say I'm a SUPER USER, as we run our entire event entertainment business from it all day every day! It's an ...
Nov. 22, 2022

How To Level Up Your Email Marketing with Wedding Business Strategist Carissa Kruse, Part 2

Carissa Kruse is a Wedding Business Strategist and serial entrepreneur who has been in the wedding industry for over 10 years and has built multiple businesses. She's the founder of Weddings By Carue, a multi-state and multi-service wedding business. She has coached hundreds of entrepreneurs through launching and scaling their businesses with strategy and funnels. In her first year alone, she went from zero to $130,000 without any contacts experience or support. She is firmly anti-hustle and tea...
Guest: Carissa Kruse
Nov. 15, 2022

How Releventful CRM Filled the Gap in the Event Industry

Today we're here with Daniel Wright, Creator of Releventful. It's more than an event platform - It's actually a customer relationship and business management platform. Whether you're a caterer, DJ, venue, photographer, or wedding planner, Releventful can help you grow your business. This CRM provides event industry business owners an all-in-one toolkit that saves both time and money keeping you organized and connected. Today's Topics Include: How Releventful filled the gap of Event Industry ...
Guest: Daniel Wright
March 5, 2022

How To Level Up Your Email Marketing with Wedding Business Strategist Carissa Kruse, Part 1

Carissa Kruse is a Wedding Business Strategist and serial entrepreneur who has been in the wedding industry for over 10 years and has built multiple businesses. She's the founder of Weddings By Carue, a multi-state and multi-service wedding business. She has coached hundreds of entrepreneurs through launching and scaling their businesses with strategy and funnels. In her first year alone, she went from zero to $130,000 without any contacts experience or support. She is firmly anti-hustle and tea...
Guest: Carissa Kruse
Jan. 18, 2022

Zendesk Sell: Book More Weddings In 2022 with This Ultimate Sales Tool

We're chatting about THE ULTIMATE SALES CRM FOR WEDDING PROS....Zendesk Sell! In this episode we'll cover: Keeping Track of Leads & Following Up Defining Your Sales Process Building Sales Collateral Email Sequence As we step into engagement season, you know to update your Weddingwire and The Knot storefronts, update your website, but what your sales process? The whole essence of Zendesk Sell is to provide an extremely rich view about what the client relationship is about. You w...
Nov. 30, 2021

How to Close Buy-Later Couples with Book More Brides Co-owner Kate Storey

Kate Storey is a digital marketing specialist, copywriter and social media expert. As co-owner of Book More Brides alongside her husband, Nick, she helps wedding business owners around the world better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales Topics covered include: How to close buy-later couples: Are couples ghosting you or are you ghosting them? How to bring in consiste...
Guest: Kate Storey
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Nov. 16, 2021

How Auto-Booking and Auto-Pay are Getting Musicians Back On Stage

HOW TO SET YOUR MUSICIANS ON AUTO-BOOK! Tired of the back and forth trying to confirm all your musicians for gigs? This is the musician and crew scheduling system that manages itself. HOW TO AUTOPAY YOUR MUSICIANS! Do you really want to be wasting your time chasing your team for their gig invoices and burning cash on costly payroll or money transfer services? We hope not! Let's put it all on AUTO-PILOT. These are just two of the MANY features we'll be chatting about with Back On Stage founde...
Guest: Reuben Avery
July 6, 2021

Celebrity Wedding Planner, Andrea Freeman: Turning Constraints into Strengths In Your Business

Andrea Freeman started her first business when she was 12, second business at 26, and third business at 31. Professionally trained as an educator and leadership development coach she honed her entrepreneurial skills and scaled her celebrity event planning business to multiple six-figures in annual revenue. After years of synthesizing the peak performance habits of the red carpet celebrities and high net-worth clients she’s served in her event planning business with the mindset work that has work...
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March 16, 2021

Alan Berg Part 2: Actionable Steps to a Profitable Wedding Business with Alan Berg

Alan Berg is the leading international expert on the business of weddings and events. Whether you're a seasoned veteran or brand new to the industry, you're going to learn actionable content that you as a wedding pro need to utilize NOW! Are you the "making it happen" or "the center of attention"? How to sell results before selling the service Why are you getting ghosted? How to never get ghosted again When is a ghost not really a ghost? Alan is fluent in the language of busi...
Guest: Alan Berg
March 9, 2021

Alan Berg Part 1: Actionable Steps to a Profitable Wedding Business

Alan Berg is the leading international expert on the business of weddings and events. Whether you're a seasoned veteran or brand new to the industry, you're going to learn actionable content that you as a wedding pro need to utilize NOW! The dichotomy of feeding your ego vs being the most profitable How to give a range of pricing that creates framing How Alan's love for music, speaking, writing, and consulting made him the leading international expert. Alan is fluent in the languag...
Guest: Alan Berg
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March 2, 2021

Wedding Singer to Content Creator with Meghan Brown at The Knot Worldwide

Megan's journey from a Music Business Major to the director of content & b2b education at The Knot Worldwide.
Guest: Meghan Brown
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Jan. 5, 2021

Building Your Digital Brand with Partyslate CEO Julie Novack

Today we're talking to CEO, Julie Roth Novack, who spent 20 years in the digital agency world, where she planned over 50 large-scale galas and corporate events. In her mid-forties, Julie left her executive job to launch Partyslate, a website that inspires people planning events and connects them with the leading event professionals and venues across the country and the world. They are currently launched in 14 cities. In an industry where 3% of venture capital money goes to female tech founders,...
Guest: Julie Novack